The word luxury has been emptied of its meaning. Stéphane LAURENT offers a different reading of it, anchored in the concrete, far from the signals.
What the windows show
For a long time, Stéphane LAURENT searched for the definition of luxury in the windows of the great houses. What he found there often left him wanting: luxury reduced to a signal. A recognisable logo. A displayed price. Belonging to a club.
This definition tells us something of the age. It tells us that the value of an object is measured by the way others perceive it. It encloses the one who adopts it within a dependence on the outside gaze.
« Your presence in a room ought to leave others better than they were before you arrived. This is the definition of luxury that the House of MONSIEUR STEPHANE LAURENT upholds. »
Presence
What truly distinguishes the people Stéphane LAURENT has met, on both sides of the economic spectrum, is their presence. The capacity to be fully there. To look at one’s interlocutor as though they were the only person who mattered. To speak with a precision that makes others stop, of their own accord, to listen.
This presence is built. Through discipline, through attention to others, through self-awareness. It shows in the way one enters a room, sits down, takes the floor.
The garment as a tool
A garment conceived for oneself, on one’s own measurements, for one’s character, for that precise moment of one’s life, achieves something concrete: it erases the question of dress. It becomes obvious. And when the garment becomes obvious, attention is freed for what truly matters.
This is luxury according to the House of MONSIEUR STEPHANE LAURENT. A tool, before it is ever a sign.
Stéphane LAURENT—Founder, MONSIEUR STEPHANE LAURENT